The National Obesity Observatory (NOO) was an English public-health body that collected, analysed, and published data on overweight and obesity prevalence, drivers, and intervention outcomes. Originally established as part of the public-health system, its functions were folded into Public Health England in 2013 and continue today within the Office for Health Improvement and Disparities.
What the data covered
NOO outputs spanned childhood and adult obesity prevalence by region and demographic, the social and economic drivers of weight trends, and evaluations of interventions — from school food programmes to weight-management referral pathways. Its data sets were among the most detailed picture of obesity epidemiology in any single country and informed a generation of UK public-health policy.
Why bavida still cites NOO
Even though the brand no longer exists, the underlying time-series data and the methods NOO developed remain in active use. References to its work appear regularly in academic and policy literature on obesity, dietary patterns, and health inequalities. For wellbeing coverage that touches on weight, eating, or body composition, NOO outputs are a primary reference for what was actually measured rather than what was claimed.