Vitamin D & Me!® is a public-education programme run by the CRN Foundation, the charitable arm of the Council for Responsible Nutrition (CRN). It exists to help people understand vitamin D — what it does in the body, how status is tested, who is most at risk of low levels, and what the evidence actually says about supplementation.
What the campaign covers
The programme distils current research into plain-language guidance for consumers, healthcare professionals, and educators. Material spans the role of vitamin D in bone health and immune function, recommended intakes across age groups, the limits of sun exposure as a reliable source, and the difference between deficiency, insufficiency, and supplementation for general support.
Why it sits inside the CRN Foundation
The CRN Foundation funds independent research and consumer education on nutrition and dietary supplements. Vitamin D & Me!® is one of its flagship outreach efforts, sitting alongside the foundation's broader work on supplement safety, label transparency, and responsible use. The campaign positions itself as a counterweight to both supplement marketing and dismissive coverage — focused on the actual published science.
Coverage on bavida treats the initiative as a useful reference for vitamin D context: claims that appear in the campaign are traceable to peer-reviewed work and US public-health guidance.