FitLine is the exclusive own brand of PM-International. The range covers food supplements, sports nutrition and cosmetics, sold through independent distributors rather than retail.
The range
Well-known products include the PowerCocktail and Activize energy formulas, the Restorate mineral blend, Basics, the ProShape weight-management line and the FitLine skin cosmetics. Several products are batch-tested under the Cologne List, which screens for substances on the anti-doping list.
What to keep in mind
FitLine markets its products around the Nutrient Transport Concept, a brand term rather than a proven mechanism. The products contain established nutrients; the claimed advantage of moving them more effectively to the cell is not backed by independent peer-reviewed evidence. In the EU these are foods, not medicines, and cannot claim to treat disease.